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GERMÁN CABELLO

Proactive and dynamic individual passionate about Online Marketing

ABOUT ME

GERMÁN CABELLO - SEO EXPERT

I am a proactive and dynamic person from Madrid, Spain living in California with a great interest in the world of Marketing Online. I specialized in SEO where I have developed a large number of successful campaigns and projects in the companies which I have worked with.

I consider myself a resolved, very motivated person passionate about digital marketing. In addition, I display my own blog: www.germancabello.com where I love to share the knowledge that I acquire each day.

Moreover, I have much interest and experience in Web Analytics (Google Analytics Individual Qualification), SEM (Google Adwordsd Certificate), Content and Affiliated Marketing and Social Media

phone german cabello (818) 201 - 8589     email german cabello cabellog3@gmail.com      blog german cabello germancabello.com

DOWNLOAD RESUME:

download german cabello pdf            download german cabello gomez          View Germán Cabello ✩ SEO eCommerce Specialist's profile on LinkedIn

 

SKILLS

I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS

SEO
96
SEM
80
Web Analytics
82
Social Media
78
Content MK
77
Emailing
68

A creative man is motivated by the desire to achieve, not by the desire to beat others

Ayn Rand

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Yahoo! - Los Angeles

SEO Specialist

yahoo logo

January 2017
September 2016 - January 2017

IPG Reprise Media - Los Angeles

Senior Analyst SEO

coca-colaCoca-Cola®

• Proposing and executing SEO strategies for the Coca-Cola Brands
• Develop customized SEO solutions for Coca-Cola, including technical SEO, social SEO, content
creation and optimization, UX optimization, app optimization, integrated marketing campaign optimization, mobile optimization, market research, competitive analysis, SEM/SEO integration/landing page optimization, POV creation and standardization.
• Conduct technical SEO audits to analyze the client’s website and find solutions
• Working closely with the Coke IT department to ensure that the SEO strategy is correctly executed.

Carrefour Spain

Responsable for SEO - Ecommerce Non Food

  • Coordinate implementation with the IT department ensuring the correct execution of SEO standards
  • Propose and implement the SEO strategy with the objective to increase organic traffic
  • Market research, Keywords research such as: technical investigation and SEO strategies of Linkbuilding
  • Design, create and implement Linkbuiding campaigns
  • Constantly improve SEO Onpage
  • Define monitoring indicators, monitoring results and reporting
  • Optimize page structure: product categorization
  • Advanced command of CMS Oracle ATG Commerce 11 and Endeca
  • Creation of style guides for the product
  • Collaborate in all of the established action plans in the MK digital area

historial carrefour

grafico sistrix carrefour

traffic carrefour semrush d

September 2014 - February 2016
May 2014 - August 2014

Ideup - Gowex Mobile

Online Marketing Specialist

  • Responsible for proposing and executing strategies for SEO, SEM, web analytics and mobile, emailing and social media
  • Clients: Samsung, Santander Bank, BBVA, Natural Gas, Fenosa, Openbank, Domino’s Pizza, Dentix, Lafarge, Balearia and Carrefour
  • Tools: Moz, SEMRush, Sistrix, Google Webmaster Tool, Google Tag Manager, Google Analytics, Google Adwords, Lucky Orange, Searchmetrics, Screaming Frog and x Xenu

Grant Thornton Spain

Online Marketing Specialist

  • Responsible for proposing and executing SEO strategies.
  • Management of Corporative Blog - Wordpress
  • Analytical reports with Google Analytics
  • Preparation of newsletters - Mailchimp
  • Layout and graphic design – Photoshop, Adobe Ilustrator and Adobe Indesign
  • Carrying out studies of national and international brand positioning as well as studies of our competitors.

seo grant thornton

October 2013 - May 2014
June 2013 - October 2013

Bonoria

Online Marketing Specialist and Publicity Advisor

Online Marketing Manager responsible for creating ads with Google Adwords and Adobe Illustrator (for both search and Google Display), creation and maintenance of social networks (Facebook, Tumblr, Twitter, Google plus and Pinterest), implementation of SEO positioning strategies, analytical reports with Google Analytics and Advertising Advise to firms so that they improve sales while getting the best deals.

Destination Bristol

Marketing Assistant

Responsible for adequate keyword search for online search engines (SEO), writing and sending Newsletters and monitoring statistics, link building development strategies, KPIs and development of statistical reports using Google Analytics.

July 2012 - May 2013
July 2011 - May 2012

University of Wales

Online Marketing Assistant

Internship at Cardiff University as a Online Marketing Assistant:
Tracking and definition of online KPI stats with Google Analytics
SEM: Ads Creation with Google Adwords, Facebook and Bing
SEO assitant helping to positionate our website on Google
Responsible of organization and management of Blog (Wordpress).

0
Years Experience

EDUCATION

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Bachelor's degree in Business and Economics

University of Wales

2011 - 2012

Founded by Royal Charter in 1893, the University of Wales has played a substantial role in the development of higher education in Wales

Bachellor's and Master's degree in Business Administration and Management

University Complutense de Madrid

2007 - 2011

University Complutense of Madrid is among the most reputable universities in Europe.

 

 

PORTFOLIO

  • VETTFER
    WEB CREATION & DESIGN
  • Casa Rural Andurina
    Web Creation, Design and SEO
  • Acuerdate
    Web Creation, Design and SEO
  • German Cabello Blog
    Web creation, design and SEO
  • Carrefour
    SEO
  • Grant Thornton
    SEO
CONTACT - SANTA MONICA, CALIFORNIA / Phone: +1 818 201 8589

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