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GERMÁN CABELLO

Proactive and dynamic individual passionate about Tech

ABOUT ME

GERMÁN CABELLO - SEO, ASO, Analytics

I am a proactive and dynamic person from Madrid, Spain with a great interest in the world of SEO having developed many successful campaigns and strategic projects. I’m also passionate about Mobile Apps - ASO, SEM and analytics.

I created my own blog germancabello.com where I share the knowledge that I learn everyday.

SKILLS

SEO
96
ASO
80
Analytics
82
Social Media
78
SEM
77
UX
68

A creative man is motivated by the desire to achieve, not by the desire to beat others

Ayn Rand

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Verizon Digital Media Services

Yahoo Sports Content Strategist

verizon

  • Optimizing Yahoo Sports products for mobile & desktop search across the globe.
  • Development of Yahoo Sports content growth strategies & analysis for distribution.
  • Driving revenue with organic search and app DAUs for Yahoo Sports.
  • Formulate insights and recommendations based on video and marketplace data and research.
  • Manage content dashboard and Yahoo Sports partnership reporting.
  • Support Yahoo Sports social and audience development through weekly social metrics report.
December 2018
January 2017 - December 2018

Yahoo! - Los Angeles

SEO & ASO Growth Product Manager

yahoo logo

  • Optimizing Yahoo and Verizon Digital Media Services products for mobile & desktop search across the globe.
  • Driving revenue with organic search and app DAUs for Verizon Digital Media Services brands: Yahoo Finance, Sports, and News, and HuffPost and Tumblr apps.
  • Driving early adaptation for mobile search technologies including Google AMP and App Indexation.
  • Developing and implementing international SEO strategies with EMEA and APAC teams to ensure the best content experience for users worldwide.
  • Evangelizing SEO & ASO with cross departmental product teams to fulfill ROI needs.
  • Delivering KPI analysis of internal (proprietary) and external (Google Search Console (Webmaster Tools), SearchMetrics, SensorTower) metrics to achieve quarterly initiatives.
  • Implementing multi-variant ASO tests to improve app downloads and engagement.
  • Providing SEO & ASO performance dashboards for major properties and executive level teams.

IPG Reprise Media - Los Angeles

Senior Analyst SEO

coca-colaCoca-Cola®

• Proposing and executing SEO strategies for the Coca-Cola Brands
• Develop customized SEO solutions for Coca-Cola, including technical SEO, social SEO, content
creation and optimization, UX optimization, app optimization, integrated marketing campaign optimization, mobile optimization, market research, competitive analysis, SEM/SEO integration/landing page optimization, POV creation and standardization.
• Conduct technical SEO audits to analyze the client’s website and find solutions
• Working closely with the Coke IT department to ensure that the SEO strategy is correctly executed.

September 2016 - January 2017
September 2014 - February 2016

Carrefour Spain

Responsable for SEO - Ecommerce Non Food

carrefour

  • Coordinate implementation with the IT department ensuring the correct execution of SEO standards
  • Propose and implement the SEO strategy with the objective to increase organic traffic
  • Market research, Keywords research such as: technical investigation and SEO strategies of Linkbuilding
  • Design, create and implement Linkbuiding campaigns
  • Constantly improve SEO Onpage
  • Define monitoring indicators, monitoring results and reporting
  • Optimize page structure: product categorization
  • Advanced command of CMS Oracle ATG Commerce 11 and Endeca
  • Creation of style guides for the product
  • Collaborate in all of the established action plans in the MK digital area

historial carrefour

grafico sistrix carrefour

traffic carrefour semrush d

Ideup - Gowex Mobile

Online Marketing Specialist

  • Responsible for proposing and executing strategies for SEO, SEM, web analytics and mobile, emailing and social media
  • Clients: Samsung, Santander Bank, BBVA, Natural Gas, Fenosa, Openbank, Domino’s Pizza, Dentix, Lafarge, Balearia and Carrefour
  • Tools: Moz, SEMRush, Sistrix, Google Webmaster Tool, Google Tag Manager, Google Analytics, Google Adwords, Lucky Orange, Searchmetrics, Screaming Frog and x Xenu
May 2014 - August 2014
October 2013 - May 2014

Grant Thornton Spain

Online Marketing Specialist

  • Responsible for proposing and executing SEO strategies.
  • Management of Corporative Blog - Wordpress
  • Analytical reports with Google Analytics
  • Preparation of newsletters - Mailchimp
  • Layout and graphic design – Photoshop, Adobe Ilustrator and Adobe Indesign
  • Carrying out studies of national and international brand positioning as well as studies of our competitors.

seo grant thornton

Bonoria

Online Marketing Specialist and Publicity Advisor

Online Marketing Manager responsible for creating ads with Google Adwords and Adobe Illustrator (for both search and Google Display), creation and maintenance of social networks (Facebook, Tumblr, Twitter, Google plus and Pinterest), implementation of SEO positioning strategies, analytical reports with Google Analytics and Advertising Advise to firms so that they improve sales while getting the best deals.

June 2013 - October 2013
July 2012 - May 2013

Destination Bristol

Marketing Assistant

Responsible for adequate keyword search for online search engines (SEO), writing and sending Newsletters and monitoring statistics, link building development strategies, KPIs and development of statistical reports using Google Analytics.

University of Wales

Online Marketing Assistant

Internship at Cardiff University as a Online Marketing Assistant:
Tracking and definition of online KPI stats with Google Analytics
SEM: Ads Creation with Google Adwords, Facebook and Bing
SEO assitant helping to positionate our website on Google
Responsible of organization and management of Blog (Wordpress).

July 2011 - May 2012
0
Years Experience

EDUCATION

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Bachelor's degree in Business and Economics

University of Wales

2011 - 2012

Founded by Royal Charter in 1893, the University of Wales has played a substantial role in the development of higher education in Wales

Bachellor's and Master's degree in Business Administration and Management

University Complutense de Madrid

2007 - 2011

University Complutense of Madrid is among the most reputable universities in Europe.

 

 

PORTFOLIO

  • Verizon Digital Media Services
    SEO, ASO, Analytics
  • Yahoo!
    SEO, ASO, Analytics
  • coca-cola
    Coca Cola US
    SEO
  • Carrefour
    SEO
  • Grant Thornton
    SEO